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BEAUTICATE X PAMPERINA
Pamperina featured in BEAUTICATE.COM GO-TO destination.
It’s a bright, clear winter’s morning in Sydney’s Woollahra when I slip off a bustling tree-lined street into Pamperina’s chic and cosy salon. The brainchild of Georgie Palamountain, the salon offers a full suite of beauty treatments all in one elegantly-appointed space.
Since opening in early 2019, the salon has been treating Sydney’s well-heeled beauty lovers to European-inspired facials, manicures and pedicures, lash treatments, waxing, and more – and I’m excited to experience what it’s got on offer.
I’m welcomed by the charming Silvia, my beauty therapist for today. Possessing that characteristically Italian warmth, she describes herself as a classical beauty therapist, favouring non-invasive, traditional facials for long-term skin health.
She talks me through the Continental ranges and techniques she was trained with that she’s looking to introduce to Australia.
In Italy, she shares, women invest in monthly facials (as, famously, French women also typically do), while in her experience Australian women tend to be less diligent with regular treatments, then try to correct things later with injectables.
I like the sound of her gentler philosophy to skin health and make a mental note to be more disciplined with my facials.
Today I’m experiencing Pamperina’s Signature Deep Pore Cleansing Facial – a comprehensive treatment that promises a purified and hydrated complexion, which I’ll never say no to. It involves a thorough cleanse and extractions, and a glow-giving enzyme peel from Dr Spiller, topped off with hydrating ampoules, masks, and serums to round out the treatment.
The salon uses a select edit of brands, including Dermalogica, Dr Spiller, and Dr Alex, which they also have available to purchase to complement their treatment regimen.
I’m then treated to their ‘Anti-Cellulite Lymphatic Drainage Leg and Tummy Massage’, a satisfyingly thorough massage that’s simultaneously quite intense and relaxing.
For those unfamiliar, your lymphatic system transports fluids around the body but needs constant stimulation (through exercise or body brushing, both of which I’ve been guilty of neglecting) to keep things moving.
Georgie opened Pamperina, a European-style beauty salon that offers non-invasive beauty treatments in March 2019.
Georgie employed Silvia soon after opening, and they marketed the business by going door to door and doing mail drops in the local area. Pamperina quickly developed a loyal following and the calendar was full of appointments, meaning Georgie was able to bring on new team members.
The lockdown meant that Georgie had to temporarily shutter the new business. Despite considerable pressure, she saw the pandemic as a window of opportunity to make changes, improve the salon, and test out new strategies.
The team maintained as much contact with their clients and tried to market the salon as much as possible.
During this period, Georgie’s team used their time productively, developing their website, making changes to the brick-and-mortar salon, and coming up with a marketing strategy for the post-lockdown period – all while remaining positive and creative.
Georgie has retained a good number of her clients, although the business is yet to return to their pre-lockdown busy schedule. It has been great for her to see clients again and make plans to further develop her business.
Meet the woman behind the Sydney beauty salon serving up European-style treatments…..
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